The "Recycling Hotline" (*Linha da Reciclagem*) marks its fifth anniversary on October 27, having handled over 250,000 inquiries and issues. Established by the EGF Group and its 11 concessionaires, this free, nationwide public service aims to connect citizens with waste management and recycling systems. It provides answers to questions, collects suggestions and complaints, forwards these matters to the relevant entities, and tracks the subsequent responses. Requests for information were the most common type of interaction, accounting for over 100,000 entries, followed by complaints (over 75,000) and service requests (over 50,000). Between 2022 and 2025, the annual volume of contacts and issues rose from 34,635 to 59,532—a 72% increase that reflects both growing usage and the trust users place in the service. Common questions from users include how to dispose of specific types of packaging, how door-to-door selective waste collection works, and whom to contact when a recycling collection point (*ecoponto*) is damaged or malfunctioning. Schools, associations, and businesses can also reach out for information or to request environmental awareness materials.

There are goals that seem impossible until everyone starts achieving them. It is from this idea that “Together We Make the Impossible” was born, EGF's new communication concept for 2026, developed in partnership with White Way. More than a campaign, this concept is a permanent invitation to everyone's participation: citizens, municipalities, partners, companies, schools, and communities. An invitation to recycle more, separate better, and look at small daily gestures as part of a larger mission: building a more sustainable future for the country and the planet. In a sector undergoing profound transformation, marked by increasingly demanding environmental goals and the need to accelerate the transition to a more circular economy, EGF reinforces its commitment to closer, more positive, and mobilizing communication. Through its 11 dealerships, present from north to south of the country, the company wants to make sustainability clearer, more human, and more present in people's real lives. The creative concept stems from a simple and powerful paradox: the impossible begins when everyone does their part. Separating packaging, recycling a bottle, placing waste in the correct recycling bin, or participating in an environmental initiative may seem like a small gesture. But when multiplied by thousands of people, this gesture gains scale, generates impact, and brings the country closer to its environmental goals.

The municipality of Alter do Chão, part of the Urban Waste Management System run by Valnor, a company of the EGF Group, has been consolidating the selective collection of bio-waste as a fundamental pillar of its sustainable waste management strategy, recording consistent growth since the service was first implemented in November 2023, and has already become a national benchmark. In the first year, the monthly average stood at 4 tonnes of bio-waste collected. In 2024, this figure rose to an average of 19 tonnes per month, climbing to 26 tonnes in 2025 and reaching, by 2026, an average of 27 tonnes per month, representing a 42% increase over two years.